Thursday, February 4, 2010


so happy for @mtvtn on their very own New Era release. They've always killed it with the fitteds, and I'm proud to know them as well as the quality that they put out. I'm probably gonna only wear boutique fitteds from now on.

"We gave you a preview last week and now we are proud to announce the release of our first in-house designed Motivation New Era fitted hats! Named the "Ornate M" New Era, these feature our Ornate M logo in two-color raised embroidery on the front of the hat, and our classic text logo in flat embroidery on the back. We will be releasing them this Friday February 5th, 2010 at Noon at our retail location, and they will be available in 3 colorways (including the 2 pictured). Each colorway is limited to 30 pieces produced and the hats will retail at $40 each.

Since we are so well known for our hats, and these are our first store hats, we have had a ton of requests for these and they most likely will sell out over the weekend. We cannot unfortunately hold anyone's sizes. Whatever does not sell out on Friday 2/5 will be made available online for purchase on Saturday 2/6. If you are not a local customer and wish to purchase a hat, you may call our retail location on 2/5 to place a phone order -- or you can risk waiting until 2/6 to purchase any of the sizes that may be left online. Thank you for your support and we hope to see you on Friday!

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